Southern California Edison

Empowering Southern Californians to take part in a cleaner energy future was a lofty goal that SCE wanted to make feel possible. As their agency partner, we helped bring that vision to life through campaigns focused on EV rebates, smart energy programs, and grid modernization. I art directed creative across social, out of home, banners, email, and video, translating complex information into clear, engaging visuals.One campaign promoted the Demand Response program, which rewarded customers for shifting energy use during peak hours. The work led to a 40% increase in residential enrollment and a 1680% increase for nonresidential users. Another campaign supporting preowned EV rebates used bold, attention-grabbing visuals and saw over 123,000 impressions, with one in four users starting the application process. Across all campaigns, the goal was to make clean energy feel approachable and actionable.