Havas Health & You

Redefining and Rebuilding the Visual Identity for Havas Health & 'You'

Redefining and Rebuilding the Visual Identity for Havas Health & 'You'

CATEGORIES

Art Direction

Branding

Motion

Social

Client

Havas Health & You

COMPANY

Havas

Year

2017-2019

BACKGROUND

Havas Health & You set out to modernize its brand and unify its global network under one clear idea: You. As the sole art director on the project, I led the concept and visual direction for the rebrand, creating over 150 character illustrations, a new visual system, and all design assets across print, digital, motion, and social. I partnered with animators and motion designers to bring the new identity to life through recruitment videos, social campaigns, and launch events across global offices. The rebrand helped reposition Havas Health & You as a people-first network and strengthened its visual cohesion across regions. It also increased engagement across LinkedIn and Twitter and drew new interest from talent and partners within the broader Havas network.