GlaxoSmithKline

When every breath feels short, how do you show people that life doesn't have to feel the same? That was the creative challenge during my time at Havas, where I worked across GSK’s respiratory brands including Anoro, Breo, Nucala, and the launch of Trelegy, a 3-in-1 inhaler. I led the visual direction and execution of fully integrated campaigns across TV, OLV banners, social, digital, web, print, and digital wallboards for all the brands. I partnered closely with copywriters, other art directors, strategists, UX, and account teams to concept and build cohesive brand experiences that empowered patients to take control.