Beard Duel

Beard Duel was a Movember-inspired project where users submitted beard photos via Instagram to compete in anonymous, head-to-head matchups online. I helped create and design the responsive site experience, which featured live voting and a running leaderboard. The project went viral, earning features on BuzzFeed, Details, and AskMen, and brought in over 53,000 unique visits and 70,000 votes.